"Web 3.0" may be subjected to the same techno-spin as "Web 2.0", but unlike its often-abused predecessor this term is allied with an official World Wide Web Consortium (W3C) initiative known as the "Semantic Web". In a nutshell, the Semantic Web is about two things:
The dawning of the Semantic Web brings with it a new wave of issues and opportunities for Internet marketing and ecommerce. The implications for business websites like yours are both pervasive and permanent: Aggressive optimization and appealing aesthetics will no longer be enough to assure web success or even online survival. Web pages--i.e. their underlying source, programming and stylesheets--must be "machine-friendly" underneath as well as "people-friendly" on the surface. Their format and behavior must be compatible with a broad range of devices and applications, just as their layout and content must be compelling to as many qualified prospects, clients and customers as possible. And websites whose resources do not comply with all W3C coding standards and WAI accessibility guidelines ... or whose templates do not leverage tableless HTML5/CSS3 and Unobtrusive Javascript, jQuery and Ajax to separate content, format and behavior ... will severely limit their traffic and conversion potentials.
Is your website ready for what's next?
