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Web (Re)Design :: Focused Content

Learn more about the importance of focus in Web Design!

The more focused your website is, the more effective it will be. Highly successful websites project a clear message that is tailored to a specific audience, concentrated on a specific proposition, and targeted to inspire a specific action:

If you try to be everything to everybody ... you will end up being nothing to nobody.

Although the mission of many advertisers is to convince consumers otherwise, in reality there are very few products needed by everyone, and few propositions that appeal to everybody. Sure, almost everyone needs a phone and a computer with Internet access. And maybe, just maybe, everybody needs your revolutionary new widget. But you won't sell very many by trying to be all things to all people.

Why? Because everybody doesn't buy things. Somebody buys things, and that somebody has distinct tastes and preferences. In order to sell your widget to somebody and others like them, you need to identify the market segment most likely to be interested in your offer and focus your efforts on that audience. We can help you with that:

THE LATEST WEB 3.0 TWITTER

03/09/2010 04:31 PM:
Q:como defines la web 3.0??? A:La web del conocimiento, en donde no son necesarias las bas... http://formspring.me/andreanami789/q/284583463

03/09/2010 04:24 PM:
BPELworld.com Scalable Semantic Web Service Discovery: A semantically enabled SOA Technique for automatically... http://bpelworld.com/?p...

03/09/2010 04:07 PM:
Web 3.0 is social + data visualization? Ugh, not more version numbers. RT@dotgovcom Emerging Web 3.0 & its Uses for Gov http://bit.ly/b6NmO0

03/09/2010 04:05 PM:
I favorited a YouTube video -- The Future Internet: Service Web 3.0 http://youtu.be/off08As3siM?a

03/09/2010 04:00 PM:
Emerging Web 3.0 and its Uses for Gov http://bit.ly/b6NmO0 #egov #gov20 #opengov

03/09/2010 03:58 PM:
Enjoyed @berkmancenter lunch talk, back to researching #ontologies and the #semantic web

03/09/2010 03:55 PM:
@mathewlowry I'm getting frustrated about semantic web interoperability; it's not a technical problem, it's a people problem

03/09/2010 03:47 PM:
Web 3.0 mode

03/09/2010 03:47 PM:
RT @phryl: Finally - real proof that the semantic web can be realized http://bit.ly/cBcRav settling back to watch...

03/09/2010 03:35 PM:
[K] Johannes published a new blog entry: 'Meaning, the Web 3.0, and the Semantic Web vs. User-generated business' (at http://bit.ly/aowKxt )

IF YOU HAVE A WEBSITE ... that is out of date, out of style, out of compliance, low in the rankings, lacking traffic, losing converts, or not ready for what's next, contact us today and schedule a free Web 3.0 marketing consultation with Bruce Arnold.
IF YOU NEED A WEBSITE ... speak with Bruce Arnold before you waste time with a template or "express" site that delivers only disappointment ... and certainly before you spend a fortune on SEM, Yellow Pages or PPC ads chasing clicks you could have for free!