Web Design South Florida::Web Designer Miami::Elegant Simplicity

Web (Re)Design :: Elegant Simplicity

Fourteenth century logician William of Ockham is the namesake for Ockham's Razor, which basically stipulates that "...all else being equal, the simpler of two solutions will be the better choice". Renaissance icon Leonardo da Vinci declared that "...simplicity is the ultimate sophistication". Poet/writer Antoine de Saint Exupéry observed that "...perfection is attained not when no more can be added, but when no more can be removed." And fashion designer Coco Chanel affirmed that "...simplicity is the keynote of all true elegance".

Web design is a mixed discipline--part art, part science. Those parts often work at cross purposes. But in the words of wisdom above, they converge. Nowhere does the K-I-S-S principle apply more so than on the Net. There are exceptions, but most Web surfers are busy people with short attention spans. A simple message will penetrate faster than one that is complex or complicated. A clean layout will convey that message better than one that is convoluted or cluttered. And the delivery should be effective regardless of device (PC, Mac, iPhone or other), agent (Internet Explorer, Firefox, Opera, etc.) or screen resolution (e.g. 800x600, 1024x768, 1920x1200).

For web design with RE$ULT$ in mind, "Cool!" is only cool when it is also clear, concise and consistent across all relevant media. Let us show you the elegance of simplicity ... and vice-versa:

• IF YOU HAVE A WEBSITE ... that is out of date, out of style, out of compliance, low in the rankings, lacking traffic, losing converts, or not ready for what's next, contact us today and schedule a free Web 3.0 marketing consultation with Bruce Arnold.
• IF YOU NEED A WEBSITE ... speak with Bruce Arnold before you waste time with a template or "express" site that delivers only disappointment ... and certainly before you spend a fortune on SEM, Yellow Pages or PPC ads chasing clicks you could have for free!

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